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According to projections by Ipea, half of the workforce in Brazil will be over 50 years old by 2040, so companies must address the issue strategically and across different areas. The agenda goes through the review of recruitment and selection practices, integration between professionals from different generations, differentiated career models, new work relationships and practices of how we work and learn collectively.It is necessary to create an environment in which different generations can share and integrate knowledge, values and skills.

And attention: if the internal relationships need a new look, the external ones need a complete revision. The way of relating to the mature public, of thinking and creating senior-centric products and services, of communicating assertively and creating representation needs to go through a revolution. One data alone is enough to prove this: the third largest economic activity in the world, called the silver economy (consumption generated by the 60+), in Brazil alone moves R$ 2 trillion per year, butthe mature feel neglected as consumers by brands and made invisible and stereotyped by the media.

Maturitas invites companies to be part of this change. We can reflect together on how to unfold these concepts into actions and outline effective strategies to be implemented.


At the head of Maturitas, my mission is to share knowledge and support companies in managing longevity both for their internal public and in the relationship with their mature consumers. We can contribute to creating environments rich in generational diversity in organizations, build strategic and representative communication and influence changes in organizational culture and HR practices and policies, through our services:

lectures and



consulting and

in-company projects

virtual and face-to-face courses and training


How old is your company? 

Did you know that it is possible to measure it through a combination of  indicators?

With this mapping done, together with your teams, we drew up   a plan of actions looking at  CULTURE, because_cc781905-5cde-3194-bb3b-136bad5cf58d-1c5-7819 bb3b-136bad5cf58d_to transform, change needs to be lived more than thought.

Creating a multigenerational environment involves the board's vision and multi-area actions, com  review of policies  guided by age (both in relation to_cc781905-5cde-3194-bb3b-136bad5cf5d plus older as well as younger ones).  

Let's go together?


"This is nothing but pure marketing."

Have you ever heard this phrase or thought this when reading something about  causes that companies support or their social agenda actions? I bet you do.

This is because specific actions do not translate into brand positioning.   

To build a STRATEGIC COMMUNICATION that results in corporate reputation, it is necessary  a structured, consistent, clear plan that generates trust.  And we can  help your company build it.


"Nobody respects what they don't know".  

This is why  prejudice is fought with information. Oursworkshopsaim to demystify concepts    and create a narrative of positive valence, which puts maturity in its rightful place - that of POWER.

we createlaboratories integeracionais  that  have     as a central axis knowledge and not generations,

  in a continuous time overlaynaked and fluid, where everyonentem visibleand belonging, regardless of their RG.

Does your company want to talk about  projectsorspeecheswith theMaturitas?



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